Why Do Minneapolis Businesses Need SEO?

A website is a truly invaluable marketing tool in today’s increasingly competitive business environment in Minneapolis. Simply having a website isn’t enough. You still have to market it to get more traffic. Search Engine Optimization (SEO), has been proven to be effective in that regard.

Unfortunately, quite a number of  Minneapolis businesses don’t like the idea of spending their marketing budgets on SEO services. Some actually go to the extent of referring to it as a total waste of money, time, and effort. However, nothing can be further from the truth.

The reality is that SEO is definitely not a waste of money, time, and effort. It is earned by having a website that offers both searchers and search engines high-quality and relevant information while providing users with the best possible experience.

SEO is however a long-term investment, which means that you cannot expect to see dramatic results immediately after using it. Still, it is definitely worth it if you consider all its benefits. Here are 7 reasons why businesses in Minneapolis need search engine optimisation for their websites.

1. SEO is Effective

You may have had or heard about some negative things about SEO previously. Perhaps you hired an agency or consultant in the past, but things didn’t go too well. Perhaps you heard about someone that had a negative experience with SEO.

What you now need to realize is that SEO definitely works, especially if you have a decent enough website that contains useful and relevant traffic. A solid SEO marketing campaign might take time, but it can be the greatest investment you ever make towards getting more quality traffic to your website.

2. SEO is Cost-Effective

SEO is perhaps one of the most cost-effective marketing strategies ever. Compared to other forms of marketing, SEO is considerably easier and cheaper. It might take longer to produce results, but those results have a much higher ROI compared to other marketing strategies.

If your website is positioned high on the Search Engine Results Pages (SERPs) for your desired keywords, it is bound to attract a higher volume of qualified traffic to your page, which will likely translate to higher conversion rate.

3. SEO is a Great Complement to Other Marketing Efforts

SEO helps you secure a larger market share in the SERPs, which means that you can boost the effectiveness of you other marketing efforts such as retargeting and PPC. For instance, you can improve traffic by as much as 50 percent if you combine SEO with search advertising.

It is also possible to use the data gleaned from the  strategy for fine-tuning your PPC marketing campaigns. For instance, if you have some well-performing keywords for organic search, you can add them to PPC campaigns to test whether or not performance will improve.

4. SEO Can Improve PPC Quality Score

If you have been doing Internet marketing for a while, you probably know how important Quality Score is when it comes to PPC campaigns. One thing you might not know, however, is that Quality Score and the content on your website actually go together.

SEO focuses on the creation of pages on your website for your products and services and the use of relevant keywords throughout the website. If you align your text ad messages to the content on your website, your Quality Score will be better, which can translate into lower PPC costs and improve the performance of PPC ads.

5. SEO Increases Market Access

Did you know that over 70 percent of consumers research companies online before giving them their business? Or that over 70 percent of all searches result in a click for one of the results on the first search engine results page (SERP)?

Based on these statistics, it is no longer enough to have just a simple functional website. You might have the best website ever, but if potential customers are unable to find you since you are buried in search results, you are likely to lose business.

A greater part of SEO is not just about enhancing the visibility of the business but also providing consumers with relevant content regularly. Visitors are more likely to become lifelong customers only when your website is properly optimized. If you don’t invest in SEO, you are likely to lose out on a lot.

6. SEO Helps Build Credibility

The first page of a SERP has up to 6 paid positions, 10 organic listings, and 3 map listings. The vast majority of users actually don’t even look at the paid ads in the search results but rather prefer focusing on the organic search listings.

If you invest the money and time in doing SEO the right way, you will not only enjoy higher SERP rankings, but customers will also be twice as likely to trust your company. The combination of high-quality content and great rankings can really help build your brand and allow consumers to hold a more favorable view of your business.

7. SEO Helps Improve Offline Conversions

Are you aware of the fact that up to 50 percent of all mobile searches are for local businesses with searchers looking to visit a store that day?

If you have a proper strategy in place, you will have consistent listings and business information across the web that includes the name of your business, address, hours of operation, and phone number, which is all information that makes it easier for searchers to visit your location and become a frequent customer.

Final Thoughts

SEO has one of the highest rates of success of any marketing strategy and the relative cost of the initial investment is significantly minimal compared to the potential revenue it is likely to generate for your Minneapolis business. SEO is here to stay and its importance is actually likely to increase as time goes on.

Now that you know about the 7 key reasons why businesses in Minneapolis need SEO, there’s no better time to start putting together your strategy. If you are not too sure about how to do it, you need to get in touch with a reputable Minneapolis SEO agency in  or consultant.

Link Building That Every SEO Agency Should Do

The Three Different Types Of Link Building That SEO Agencies Carry Out

According to the PR system, a link is like a vote of confidence for a particular site. If that vote is coming from a high-quality website, then that vote is worth even more. Of course, the system has become extremely complex over the decades. Website owners have found numerous ways to manipulate the system and Google has released many updates to prevent such manipulations.

Link building is a common strategy that a good SEO agency will know how to do effectively and they will focus on utilizing the PR system. Simply put, it is the process where a website acquires hyperlinks from other websites. Search engines crawl through websites and crawl all links on a website, whether those links point to other pages on the same site or different websites entirely. Most of those links will have some impact on the website’s overall ranking.

There are three types of link building that must be used if you want to fully utilize the system. Ignoring any one of these three will mean that your website is not ranked as high as it could be. They are inbound links, outbound links, and internal links. Following is a closer look at these three link types.

1. Inbound Links

Also known as backlinks, these are hyperlinks that lead from another

andrey lipattsev
Andrey Lipattsev of Google

website to your own. These are the types of links that most people think of when they imagine SEO link building. They are undoubtedly the most important and will have a significant impact on your website’s organic ranking. Andrey Lipattsev, who is one of Google’s Search Quality Senior Strategists, stated that links, content, and RankBrain are the three most important metrics used when ranking a website.

In the past, website owners found ways to manipulate the system by using backlinks. They would often pay as many websites as possible to host hyperlinks back to their domains. This would lead to a significant increase in ranking in Google’s organic search results. Such tactics are no longer viable and are certainly not recommended because it will likely hurt your ranking.

Today, there are several factors that influence the effectiveness of backlinks and quality is at the top of that list. Links from websites that are considered “high-authority” domains will yield the best results. But you can’t become a high-authority domain if you’re selling backlinks. Most websites have to work very hard to be considered authority sites and you will have to work very hard to earn backlinks from those authority sites.

It’s also possible for backlinks to hurt your ranking. This is one reason why you shouldn’t rush to get as many backlinks from as many sites as possible. A link from a website that has a bad reputation will cause more harm than good. You can view all incoming links to your website using Google Search Console and then use the disavow links tool to ask Google to ignore those incoming links. Alternatively, you can contact the site owner and ask them to have the link removed.

2. Outbound Links

Technically speaking, every inbound link to your website is an outbound link from the source website. But what is particularly interesting is that outbound links also have an effect on your website’s ranking with Google. They aren’t quite as important as inbound links, but they definitely cannot be ignored. Most experts agree that outbound links are in the top 40 linking factors used by Google.

The fact that outbound links affect your website’s ranking is another reason why acquiring inbound links from authority websites can be difficult. A website that agrees to link to your domain is taking a risk with their own ranking. That’s why you must do your best to maintain an authority website with high-quality content. This will make it so that websites will want to link to your domain because the outbound links will help their ranking as well as your own.

It’s much easier to work with outbound links when you’re a new website. You simply do some research and find all of the best authority sites in related niches. Ensure that the links you use on your website provide some value to the readers. Stuffing random links to high-quality websites is not an advisable tactic.

3. Internal Links

An internal link is a hyperlink that points to a page on the same website. These are not necessarily important ranking factors like inbound and outbound links, but they are important tools nonetheless and they do have an indirect impact on a page’s rank. Internal links are very useful for establishing the architecture of a website.

It was previously mentioned that Google “crawls” through websites and follows links. For Google to crawl from one page on your site to another there needs to be an existing link structure. Your link structure will quickly provide Google with an overall layout of your website. You can view your website through a link explorer tool to visualize what this might look like.

Many new website developers overlook the importance of an efficient link structure. Important navigation links may be buried in ways that make it impossible for Google to access certain pages. This means those pages cannot be evaluated or linked to in search engines.

Simply put, every page on your website that you want Google to access needs to have an internal link that points to it. Equally important is having a link architecture that is well organized and efficient. The fewer links it takes to access every given page of a domain the better.

Using Link Building To Improve Your Ranking

By using these three types of link building you can gradually improve your website’s ranking thanks to the PageRank algorithm. One of your first steps will be to place outbound links to high-quality websites that are relevant to the content on the page with the link. As you build up a library of quality content on your website you can ask for inbound links from authority sites. All the while, you should be using an efficient internal link building structure to ensure that Google can navigate your website in its entirety.