New individuals typically ask us — “what makes Ahrefs higher than the competitors?”
That is one thing we take into consideration loads. In spite of everything, answering this query effectively results in buying new prospects, whereas responding poorly sends potential prospects fleeing for whichever competitor they’re evaluating us to.
Nevertheless it’s difficult to check Ahrefs to the competitors. We’re an “all-in-one” search engine optimisation software and, as such, there are simply too many issues to check.
So as a substitute of filling out these traditional “us VS them” comparability tables, we determined to do one thing a little bit totally different and showcase a few of Ahrefs’ distinctive options and functionalities.
You possibly can consider these as our USPs—issues that make us stand out from the handfuls of different instruments with related performance.
And should you’re questioning why we solely have 9 factors on this listing, it’s not as a result of we solely have 9 distinctive options. It’s as a result of we needed to maintain this put up pretty quick, so we solely focussed on the foremost issues, slightly than exploring each minor element.
Sidenote. There’s a great likelihood that competing options will attempt to meet up with our USPs, so all statements on this article are unlikely to carry true without end. However I’ll be certain that to replace it accordingly ought to something change.
1. Generate thousands and thousands of key phrase concepts (throughout 170 international locations!)
There are fairly just a few key phrase analysis instruments in the marketplace right this moment, however solely Ahrefs offers you a listing of 5.6 MILLION search queries that include the phrase “iPhone.”
FYI, that’s 211% greater than our closest competitor reveals.
However that’s only one instance, proper? What about different key phrases?
Based mostly on our testing, we persistently present TONS extra key phrase concepts than the competitors. Listed below are just a few examples:
- “grave”: 261,858 key phrases (245% greater than our closest competitor)
- “chimpanzee”: 21,497 key phrases (186% greater than our closest competitor)
- “productive”: 35,006 key phrases (294% greater than our closest competitor)
- “association”: 101,045 (259% greater than our closest competitor)
- “flawed”: 10,135 (299% greater than our closest competitor)
That’s 257% extra key phrases than the competitors, on common, throughout these 5 key phrases.
Sidenote. Are you questioning the place I plucked such a weird number of check key phrases from? I used a random phrase generator. These have been the primary 5 key phrases it kicked again.
Hardly shocking, when you think about the truth that now we have the most important key phrases database in the marketplace right this moment. We’re decided to maintain it that method, too.
Right here’s one other factor:
The numbers above are solely for america. However our key phrases database accommodates greater than 6.1 BILLION key phrases throughout 170 international locations.
None of our rivals can do that. Actually, our closest competitor solely reveals key phrases throughout 92 international locations, which is sort of half as many as Ahrefs.
2. See newly found key phrases each month
Right here at Ahrefs, we add new key phrases to our database each single month.
We use clickstream as considered one of our fundamental sources of this key phrase information. Any key phrases that we haven’t seen earlier than will make it into our Newly found report in Key phrases Explorer.
Let’s see what number of new searches we’ve found for “bitcoin” from March ‘til June 2018 (when it was taking an enormous dip):
This report is super-useful for ensuring you’re first to learn about any new or trending searches in your area of interest.
For instance, right here’s one of many ~35Ok new bitcoin-related key phrases that have been added to our database in April 2018…
… and right here’s the distinction within the value of Bitcoin between March and April 2018:
- March 2018: $11,377
- April 2018: $6,701
You possibly can see why individuals have been Googling this. That’s a 59% drop in only one month!
Sidenote. Please take into account that clickstream information is collected from a comparatively small subset of the net inhabitants, so it might take a little bit of time earlier than some search queries seem on this report. The truth that the key phrase was “newly found” by clickstream suppliers doesn’t essentially suggest that the precise search question is model new. Nonetheless, it’s the very best information on recent search queries that the trade has to supply.
three. See visitors estimations for all pages rating within the prime 10
That is considered one of my favourite Ahrefs’ options, and I’m actually stunned that it’s nonetheless distinctive to us.
Enter any search question (regardless of how weird it’s) into Key phrases Explorer and we’ll pull the top-ranking search outcomes, together with an estimate of how a lot month-to-month natural search visitors they every obtain.
Listed below are the top-ranking pages for “search engine optimisation ideas” (with visitors metrics):
So we are able to see that our listing of 75 search engine optimisation ideas ranks in place #four for “website positioning ideas” and receives an estimated 896 guests from Google each month.
However this isn’t the overall estimated visitors to the web page. It’s the estimated visitors solely from the nation you’re viewing the SERPs for (america, on this case).
Right here’s what I see for that very same web page if I swap to the UK in Key phrases Explorer:
It’s dropped to 144 estimated month-to-month visits. That’s as a result of these are from the UK solely.
Need to see the visitors estimate for all international locations? Simply hit the caret subsequent to the URL.
Fairly cool, proper? Right here’s some extra excellent news:
This “SERP checker” performance is built-in throughout all instruments in Ahrefs, so this data will at all times be at your fingertips.
I really like this little function a lot that I just about devoted a complete article to it.
The gist is that this: why obsess over the search quantity of a person key phrase when a single web page normally ranks for hundreds of associated search queries and attracts search visitors from all of them?
four. See the rating historical past of your pages for any key phrase
Not solely does Ahrefs present you all the key phrases given web site, URL and even subfolder ranks for, you may also see the rating progress for any single key phrase.
Right here’s how ahrefs.com is progressing within the SERPs for “key phrase analysis”:
However right here’s the distinctive half: beneath the graph, you’ll see a listing of all of the pages in your web site which have ever ranked for a goal key phrase. That is helpful for locating pages with related content material that might be consolidated right into a single web page.
Right here’s a slightly vivid instance from Moz:
Eight of their pages have been seen rating for “native search engine optimisation” through the years—these may absolutely be mixed into one kickass information.
Now let’s return to the “positions historical past” report for “key phrase analysis” and I’ll present you one other cool function: the power to check your key phrase rankings to these of one other area.
Let’s see how we fare within the SERPs for “key phrase analysis” in comparison with moz.com.
It appears to be like like they persistently rank #1, whereas we’ve by no means made it previous place #three. 🙁
5. See SERP volatility (in Key phrases Explorer)
Do you know that we additionally present the rating historical past graph in Key phrases Explorer?
It simply works barely in a different way than in Web site Explorer, as we present the rating historical past for the present prime 5 rating pages, slightly than the rating historical past for pages on the positioning you’re analyzing.
For instance, right here’s the rating historical past graph for the key phrase “website positioning audit” in Key phrases Explorer:
You possibly can see that though one of many top-ranking pages comes from ahrefs.com, the remaining are pages on different web sites.
This graph is super-useful for checking SERP volatility.
Let me clarify:
If the top-ranking pages for a specific key phrase are at all times leaping round and altering, then it might point out that Google is not sure what the searcher is searching for.
“Soccer” is a superb key phrase to reveal this.
You possibly can see that the top-ranking pages are continuously altering, which signifies that Google is struggling to know searcher intent.
However why is that this? I imply, soccer is a reasonably clear-cut key phrase, proper?
Not likely. Soccer means various things relying on the place you reside. The sport that British people name soccer is similar sport that People name soccer.
This seems to be the rationale for Google’s confusion—it’s rating Wikipedia pages for the several types of soccer, however retains switching them round.
SERPs like this are generally simpler to interrupt, however rankings might be short-lived.
Then again, should you see that the top-ranking pages are fairly steady—and have been for some time—then the key phrase could also be harder to crack.
Right here’s the SERP for “freshmen information to website positioning”:
Sure, there are some newcomers. However total, the top-ranking pages are much more steady.
Additionally, it’s considerably troublesome to see in that screenshot, however the notorious information by Moz has been persistently rating within the prime spot for over three years.
This clearly reveals that that is an informational search the place searchers are in search of a complete, noob-friendly information to search engine optimisation.
So, this SERP would most likely be simpler to crack as a result of the search intent is super-clear, which means that it’ll be simpler to provide Google what they need. However I nonetheless don’t fancy anybody’s possibilities at knocking Moz off the highest spot anytime quickly.
6. Uncover content material gaps for domains and pages
Let’s say you needed to see all the key phrases that moz.com and backlinko.com rank for, however ahrefs.com doesn’t.
You could possibly do that by exporting the Natural Key phrases report for every web site from Web site Explorer, loading all of them right into a spreadsheet, then making use of some spreadsheet magic.
However for these of us who aren’t spreadsheet wizards, this could be a troublesome activity.
Enter: Content material Hole
Right here’s it’s in motion displaying the key phrases that each Moz and Backlinko rank for, but we (Ahrefs) don’t:
Many of those appear to be good matters that we may write about on the Ahrefs Weblog, and it took me lower than a minute to search out them.
Sidenote. You possibly can evaluate as much as 10 websites right here, which is greater than some other software permits.
However whereas the power to search out content material gaps between domains isn’t distinctive to Ahrefs, doing the identical factor on the web page or subfolder-level undoubtedly is.
Let’s see which key phrases the Moz weblog ranks for that our weblog doesn’t.
Now let’s go even deeper and evaluate some particular pages:
Unsure which pages are competing with you?
Paste a web page out of your web site into Web site Explorer, then go to the Competing pages report.
This kicks again the pages with probably the most vital key phrase overlap within the SERPs.
If you happen to’re searching for a approach to enhance the “relevance” of your web page within the eyes of Google, contemplate sprinkling a few of these key phrases—those that competing pages rank for, however you don’t—into your content material.
Who is aware of? Possibly the absence of those few related phrases is a part of the rationale you’re not rating within the first place.
Take a look at this video by Sam Oh to see much more cool issues you are able to do with Content material Hole:
7. Carry out content material analysis with Content material Explorer
This one is rather more highly effective than the title suggests.
Content material Explorer is sort of a mini search engine inside Ahrefs. You should use it to look our content material database (containing nearly 1 BILLION net pages) for mentions of any phrase or phrase.
How is that helpful? Don’t fear; we’re getting there.
For every search outcome, we present 4 key items of knowledge:
- The textual content content material of the web page;
- Variety of referring domains linking to the web page;
- Natural search visitors of the web page;
- Variety of social shares
No different software brings these information factors collectively below the identical roof, which might be why we this software loads in Ahrefs’ advertising and marketing division. And I imply a LOT!
Listed below are simply two cool methods (out of many) to make use of it:
1. Discover a HUGE listing of websites to visitor put up for
Let’s say that you simply needed to search out blogs associated to search engine optimisation that could be keen to simply accept a visitor put up from you. Simply search in Content material Explorer for one thing associated to that matter, like “key phrase analysis” or “hyperlink constructing.”
Why do that?
As a result of if the weblog mentions any of those key phrases, it’s clear that they write about associated matters. And in the event that they write about associated matters, they could be open to accepting a related visitor article from you.
Exclude outcomes out of your area by appending
-site:yourdomain.com to your search.
You’ll discover we did this within the screenshot above.
However Content material Explorer kicks again pages, not domains. Tick the “one article per area” field to filter the outcomes for distinctive websites.
If you happen to’re nonetheless left with too many outcomes to sift by, add a Area Ranking (DR) filter, which is an effective measure of an internet site’s recognition.
You might also need to use this to filter for websites that you simply really feel snug writing a visitor put up for (decrease DR websites sometimes have decrease content material requirements, so it tends to be simpler to get revealed there).
Having carried out this for our search, we’re left with ~8K outcomes.
Now it’s only a case of reaching out to any websites on this listing for whom you want to write a visitor put up.
2. Discover easy-to-rank-for matters with HIGH visitors potential
There’s a particular constructive correlation between the variety of referring domains to a web page and the quantity of natural search visitors it receives.
Translation: if you’d like numerous visitors, you’ll normally want a good variety of referring domains pointing to your web page.
However this isn’t at all times the case. Some pages entice a ton of visitors with none referring domains.
If solely you may discover such pages, it could be potential to see which key phrases they’re rating for an outrank them, proper?
That’s exactly what you are able to do in Content material Explorer.
How? Seek for a subject after which add two filters:
- Natural visitors filter: 500+;
- Referring domains filter: <5
You’ll now see all of the pages associated to your matter that obtain at the least 500 natural visits monthly AND have 5 or fewer referring domains.
Right here’s a web page I discovered utilizing this hack—it has an estimated 858 natural visits monthly and no referring domains:
If we hit the “Particulars” caret and look at the Natural key phrases for which it ranks, we are able to see that it at the moment ranks #three for “the way to see youtube tags”—a subject with 1,500 month-to-month searches.
This appears to be like like an excellent straightforward key phrase to rank for, and it might nearly definitely ship some first rate visitors.
Need extra hacks and ideas? Now we have a complete video devoted to the performance of Content material Explorer:
And sure, this software is exclusive to Ahrefs solely.
Sidenote. I foresee some readers saying that Content material Explorer just isn’t distinctive, as a result of there’s a widely known software referred to as Buzzsumo. Nonetheless, Buzzsumo is concentrated on the social facet of net content material, whereas our software focuses on search engine optimisation, which makes them fairly totally different. You possibly can’t do the issues talked about above with Buzzsumo.
eight. Monitor your web sites outbound hyperlinks
Do you settle for visitor posts in your web site, or enable user-generated content material?
Then it most likely pays to regulate the place these individuals are linking. Too many hyperlinks to questionable or poisonous web sites can have a unfavorable impact in your web site.
With the Outgoing hyperlinks experiences in Web site Explorer, you are able to do precisely this.
Let’s attempt it for ahrefs.com, beginning with Outgoing Linked Domains.
Not solely does this present you all the domains you’re linking to, nevertheless it pulls in a bunch of helpful metrics alongside them: Area Ranking (DR), variety of dofollow hyperlinks it’s important to every web site, and even estimated natural visitors.
Sorting this listing by DR in reverse order will normally assist you to identify questionable websites.
I didn’t discover something horrible for ahrefs.com (phew!), however I did for forbes.com:
(I assume it’s turning into clear why Forbes determined to nofollow all of their outgoing hyperlinks, eh?)
Use the search field to search out linked-to domains containing suspicious language shortly.
Taking a look at this report may also be helpful should you suspect that you simply might need been hacked as hackers typically inject poisonous hyperlinks into websites.
Now let’s check out the Outgoing Damaged hyperlinks report.
This reveals all of the pages you’re linking to that now not exist—they 404. I discovered a ton of those on forbes.com:
Damaged outbound hyperlinks are by no means excellent news as they contribute to a poor consumer expertise. So it’s value fixing these do you have to discover any.
9. See day by day referring domains historical past graph [from 2013]
Final however not least, Ahrefs is the one software that has a ravishing historic graph of the referring domains pointing to any web site over time, which works again so far as 2013 and is up to date day by day.
Right here’s how the backlink profile for backlinko.com has progressed during the last 5 years:
You possibly can see that it’s been rising steadily over this time. Actually, Brian has taken the positioning from zero to greater than 12Ok referring domains over this era—that’s a mean of 200 new RDs monthly!
However not each web site sees constant, regular development like this. Working example: matthewwoodward.co.uk:
Matthew’s weblog received an enormous spike of recent hyperlinks in mid-2014, however they appeared to vanish by 2015. We reached out to Matthew, and he confirmed this was attributable to an search engine optimisation assault.
You possibly can’t go that far again in time with the referring domains graph in some other software.
That’s clearly not all the things…
Ahrefs has many extra distinctive options and information factors.
For as soon as, I haven’t even talked about something from our Rank Tracker and Web site Audit instruments, which have fairly just a few distinctive options that different related options don’t have.
However perhaps I ought to write a follow-up to this text and showcase extra instruments/options that solely Ahrefs can do? What do you suppose?