Ting! You’ve bought one new notification!
What number of occasions in a day do you see such notifications in your cell phone or your desktop browser?
Those that use apps like Fb and WhatsApp are already accustomed to those sorts of messages. Most cell phone apps have some form of messaging system like this.
These are known as push notifications.
This expertise has been utilized by giant enterprises and Fortune 500 firms for a few years now, and this easy, little factor has contributed rather a lot to the expansion of those companies.
Due to a rising variety of startups, this expertise is now out there for bloggers and small enterprise house owners to make use of for his or her blogs and web sites.
If you’re not utilizing push notifications in your web site/weblog, then you might be lacking out on rather a lot.
How do net push notifications work?
Internet push notifications allow you to ship clickable messages to your subscribers’ browsers (they help each desktop and cellular). They work on an opt-in/opt-out foundation so customers can click on to subscribe, and so they can modify their browser’s settings to unsubscribe.
There are a lot of on-line companies that supply this advertising expertise as each free and paid companies. (I’ve advisable a couple of good companies on the finish of this text.) Most of them additionally provide WordPress plugins that make it straightforward for bloggers and entrepreneurs utilizing the WordPress platform to take advantage of out of net push notifications.
After the preliminary configuration (check with this tutorial), push notifications are despatched mechanically whenever you publish your put up.
Within the coming days, I’ll share many suggestions and superior utilization guides. However for now, let’s find out about the advantages that one will get when utilizing push notifications.
Why ought to bloggers use net push notifications?
If you’re utilizing e-mail advertising (free or paid), then it’s straightforward so that you can perceive the direct and oblique advantages of push notifications. Similar to how e-mail advertising helps you change first-time guests into subscribers for repeat visitors, net push notifications do the identical factor.
Listed below are a few of the most vital issues you must learn about push notifications…
1. They’re good for changing guests into subscribers.
by way of GIPHY
Most bloggers make the error of not attempting to transform their visitors into common subscribers.
Once you give an choice to first-time guests to subscribe to your weblog by way of push notifications, e-mail, or some other methodology (like RSS), you now have the chance to allow them to learn about any new put up you publish.
This lets you continually improve your visitors with repeat visits.
That is really how a lot of the prime blogs handle to keep up such a excessive stage of repeat visitors.
2. They drive real-time visitors.
You’ll be able to’t actually ignore this.
The flexibility to succeed in out to your readers in real-time is highly effective, and the upper your real-time attain is, the extra highly effective your model will develop into by way of the viral impact it will probably have.
Think about you publish a time-sensitive weblog put up and also you want folks to see that put up ASAP. Solely push notifications help you get the phrase out rapidly and effectively.
Listed below are a couple of sensible implementations of real-time push notifications:
- Promote your reside video broadcast.
- Promote a time-sensitive low cost/provide/deal.
- Give publicity to your newest social media updates.
Other than driving visitors to my newly revealed posts, I’ve additionally examined push notifications for sending visitors to final minute offers, and the conversions for such promotions have been nice. That is certainly an efficient conversion techique.
three. They let readers learn about your model uniqueness.
Pillar posts are the inspiration of your weblog, and in case your new subscribers will not be seeing the pillar content material (or content material that makes your model excellent), it is going to be exhausting for them to know the influence of your model.
Some push notifications companies provide drip feed campaigns, and it is a efficient manner so that you can let your subscribers see your most vital content material.
Professional tip: Most bloggers let customers subscribe to their weblog updates after which ship them solely new weblog posts. As a substitute of doing this, it’s best to nurture your newly subscribed customers together with your most vital content material, your model ideology, your achievements, and different vital content material that helps your newly subscribed customers be taught extra about your model.
Here’s what I do:
I take advantage of a service known as PushEngage which provides segmentation and drip feed choices. I phase customers primarily based on the class of weblog posts they’re studying, after which I ship them pre-selected content material primarily based on their curiosity areas. This all requires a one-time setup (30-35 minutes), and after that, the whole lot is automated.
Warning: It is advisable be cautious that you just aren’t sending out too many notifications. If you’re utilizing the segmentation and autoresponder function, then it’s best to arrange your system in a manner that offers subscribers a restricted variety of notifications in every week.
Enabling Push Notifications For Your Web site
There isn’t a doubt that that is an efficient piece of expertise for driving visitors to a weblog or web site. The earlier you begin utilizing it, the earlier you’ll reap the advantages of this highly effective advertising expertise.
What about pricing and prime service suppliers?
The perfect factor about this expertise is that, along with paid packages, it additionally is available in free packages.
Many push notification service suppliers provide free companies for the preliminary few thousand subscribers, after which cost you whenever you attain a sure quantity.
There are a couple of fully free companies as nicely (for limitless subscribers), however the one factor about them is that they promote guests’ information to advert businesses. This is perhaps OK for private websites and blogs, however for severe blogs and companies, this might be catastrophic.
I’ll do one other put up within the coming days to elucidate in regards to the hidden risks of free companies (like OneSignal). For now, I’ve listed all the favored companies under:
You’ll be able to choose any of the companies above and begin utilizing push nontifications at present.
This one little method will allow you to immediately get extra visitors.
If you’re already making the most of this expertise, then do share your expertise and optimization strategies with us within the feedback under.
And don’t neglect to share this put up with different bloggers and entrepreneurs to allow them to learn about this nice piece of expertise.
Listed below are a couple of extra hand-picked articles that may allow you to drive extra visitors: