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How Entrepreneurs Deceive themselves, With Numbers

How Marketers Lie to themselves, With Numbers

As entrepreneurs attempt to at all times enhance their KPIs they’re grossly overlooking what’s truth and what’s blind luck. Sadly these false statistics get in the best way of discovering out the true reality about how our efforts are the reason for efficiency targets. Learn the way to separate information from deceptive correlations. We now have all subconsciously manipulated numbers to indicate enchancment.

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