A website is a truly invaluable marketing tool in today’s increasingly competitive business environment in Minneapolis. Simply having a website isn’t enough. You still have to market it to get more traffic. Search Engine Optimization (SEO), has been proven to be effective in that regard.
Unfortunately, quite a number of Minneapolis businesses don’t like the idea of spending their marketing budgets on SEO services. Some actually go to the extent of referring to it as a total waste of money, time, and effort. However, nothing can be further from the truth.
The reality is that SEO is definitely not a waste of money, time, and effort. It is earned by having a website that offers both searchers and search engines high-quality and relevant information while providing users with the best possible experience.
SEO is however a long-term investment, which means that you cannot expect to see dramatic results immediately after using it. Still, it is definitely worth it if you consider all its benefits. Here are 7 reasons why businesses in Minneapolis need search engine optimisation for their websites.
1. SEO is Effective
You may have had or heard about some negative things about SEO previously. Perhaps you hired an agency or consultant in the past, but things didn’t go too well. Perhaps you heard about someone that had a negative experience with SEO.
What you now need to realize is that SEO definitely works, especially if you have a decent enough website that contains useful and relevant traffic. A solid SEO marketing campaign might take time, but it can be the greatest investment you ever make towards getting more quality traffic to your website.
2. SEO is Cost-Effective
SEO is perhaps one of the most cost-effective marketing strategies ever. Compared to other forms of marketing, SEO is considerably easier and cheaper. It might take longer to produce results, but those results have a much higher ROI compared to other marketing strategies.
If your website is positioned high on the Search Engine Results Pages (SERPs) for your desired keywords, it is bound to attract a higher volume of qualified traffic to your page, which will likely translate to higher conversion rate.
3. SEO is a Great Complement to Other Marketing Efforts
SEO helps you secure a larger market share in the SERPs, which means that you can boost the effectiveness of you other marketing efforts such as retargeting and PPC. For instance, you can improve traffic by as much as 50 percent if you combine SEO with search advertising.
It is also possible to use the data gleaned from the strategy for fine-tuning your PPC marketing campaigns. For instance, if you have some well-performing keywords for organic search, you can add them to PPC campaigns to test whether or not performance will improve.
4. SEO Can Improve PPC Quality Score
If you have been doing Internet marketing for a while, you probably know how important Quality Score is when it comes to PPC campaigns. One thing you might not know, however, is that Quality Score and the content on your website actually go together.
SEO focuses on the creation of pages on your website for your products and services and the use of relevant keywords throughout the website. If you align your text ad messages to the content on your website, your Quality Score will be better, which can translate into lower PPC costs and improve the performance of PPC ads.
5. SEO Increases Market Access
Did you know that over 70 percent of consumers research companies online before giving them their business? Or that over 70 percent of all searches result in a click for one of the results on the first search engine results page (SERP)?
Based on these statistics, it is no longer enough to have just a simple functional website. You might have the best website ever, but if potential customers are unable to find you since you are buried in search results, you are likely to lose business.
A greater part of SEO is not just about enhancing the visibility of the business but also providing consumers with relevant content regularly. Visitors are more likely to become lifelong customers only when your website is properly optimized. If you don’t invest in SEO, you are likely to lose out on a lot.
6. SEO Helps Build Credibility
The first page of a SERP has up to 6 paid positions, 10 organic listings, and 3 map listings. The vast majority of users actually don’t even look at the paid ads in the search results but rather prefer focusing on the organic search listings.
If you invest the money and time in doing SEO the right way, you will not only enjoy higher SERP rankings, but customers will also be twice as likely to trust your company. The combination of high-quality content and great rankings can really help build your brand and allow consumers to hold a more favorable view of your business.
7. SEO Helps Improve Offline Conversions
Are you aware of the fact that up to 50 percent of all mobile searches are for local businesses with searchers looking to visit a store that day?
If you have a proper strategy in place, you will have consistent listings and business information across the web that includes the name of your business, address, hours of operation, and phone number, which is all information that makes it easier for searchers to visit your location and become a frequent customer.
SEO has one of the highest rates of success of any marketing strategy and the relative cost of the initial investment is significantly minimal compared to the potential revenue it is likely to generate for your Minneapolis business. SEO is here to stay and its importance is actually likely to increase as time goes on.
Now that you know about the 7 key reasons why businesses in Minneapolis need SEO, there’s no better time to start putting together your strategy. If you are not too sure about how to do it, you need to get in touch with a reputable Minneapolis SEO agency in or consultant.